Elizabeth Helsley joins LATGO as the Director of Business Development and Special Projects.  She has good experience working, living and studying on both sides of the border. 

Ms. Helsley’s experience working as a Trade Representative Intern at the U.S-Mexico Chamber of Commerce allowed her to interface with high level executives and diplomats from both countries. 

Offering a unique blend of creative and technical knowledge, Ms. Helsley is recognized for her ability to translate her client’s complex ideas into powerful marketing strategies.  While working for a developer of voice activated software for the telecom and interactive media markets, she played a leading role in Latin American business development. 

Her superior language skills have been reflected in the numerous translation and localization projects she has carried out for companies.  She knows how to integrate translations in both English and Spanish into a company’s Web site and advertising material in order to strategically market to the client’s desired attention group, all the while adapting the various terminologies of the broad Latin American Spanish language to the client’s benefit.

Ms. Helsley, who resides in San Diego, received her Bachelor's of Business Administration in International Finance and Marketing from the University of Miami, Florida.  During her studies, she completed a semester abroad at the Universidad Iberoamericana in Mexico City.  In 2003, she graduated with an MBA from Alliant International University's Mexico City campus.  Her diverse educational background makes her savvy in Latin American culture and business and political issues.

Along with her term as a Trade Representative Intern, Ms. Helsley has experience in high tech industries such as voice recognition, wireless and other telecomm areas.  Working at an import-export firm in Mexico City, she learned valuable skills applicable to the import and export of almost any product.  Her matchmaking and project management skills were developed through the initiatives her contractors carried out in both the USA and Mexico.

Ms. Helsley brings a sound know-how in marketing and product placement, matchmaking, market-directed translating, project management and high tech and Latin American business issues.