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Latin American Market Focus
  • 460 Million Consumers and Growing

  • 60% of Population under Age 30

  • World's Fastest Growing Online population with 600% growth expected from 10.6 million in 2000 to 66.6 million in 2005

  • Latin e-Commerce Explosion with 500% growth expected from $194 million in 2000 to $8.3 billion in 2005

  • Latin e-Commerce Spending by Country in 2000:
    Brazil: $121 million
    Mexico: $25 million
    Argentina: $15 million
    Chile: $7 million
    Venezuela: $4 million
    All other countries: $20 million

  • Latin America Online Population by Country in 2000:
    Brazil: 5.8 million
    Mexico: 1.3 million
    Argentina: 0.8 million
    Chile: 0.5 million
    Venezuela: 300,000
    All other countries: 1.9 million

  • Most Popular Latin e-Commerce Purchases in 2000 (Order of Popularity): PCs, Travel, Groceries, Books, Clothes
U.S. Hispanic Market Focus
  • 35 million people and growing

  • 39% of Population under Age 20

  • America's Fastest Growing Ethnic Market representing 12% of total U.S. population with a purchasing power of $480 billion

  • Hispanic Internet use more than doubled from 20% in 1999 to 43% in 2000

  • U.S. Hispanics Incredibly Diverse:
    63% Mexican Heritage (21 million)
    15% South/Central American
    (5 million)
    11% Puerto Rican (3.6 million)
    5% Cuban (1.5 million)

  • Latino Market expected to reach 96 million people by 2050

  • 1.4 million U.S. Hispanic-owned businesses with $137.8 billion in revenue

  • Top Five U.S. Hispanic Markets: Los Angeles, New York, Miami, San Francisco, Chicago