Latin
American Market Focus
- 460
Million Consumers and Growing
- 60%
of Population under Age 30
- World's
Fastest Growing Online population with 600% growth expected
from 10.6 million in 2000 to 66.6 million in 2005
- Latin
e-Commerce Explosion with 500% growth expected from $194
million in 2000 to $8.3 billion in 2005
- Latin
e-Commerce Spending by Country in 2000:
Brazil: $121 million
Mexico: $25 million
Argentina: $15 million
Chile: $7 million
Venezuela: $4 million
All other countries: $20 million
- Latin
America Online Population by Country in 2000:
Brazil: 5.8 million
Mexico: 1.3 million
Argentina: 0.8 million
Chile: 0.5 million
Venezuela: 300,000
All other countries: 1.9 million
- Most
Popular Latin e-Commerce Purchases in 2000 (Order of Popularity):
PCs, Travel, Groceries, Books, Clothes
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U.S.
Hispanic Market Focus
- 35
million people and growing
- 39%
of Population under Age 20
- America's
Fastest Growing Ethnic Market representing 12% of total
U.S. population with a purchasing power of $480 billion
- Hispanic
Internet use more than doubled from 20% in 1999 to 43%
in 2000
- U.S.
Hispanics Incredibly Diverse:
63% Mexican Heritage (21 million)
15% South/Central American
(5 million)
11% Puerto Rican (3.6 million)
5% Cuban (1.5 million)
- Latino
Market expected to reach 96 million people by 2050
- 1.4
million U.S. Hispanic-owned businesses with $137.8 billion
in revenue
- Top
Five U.S. Hispanic Markets: Los Angeles, New York, Miami,
San Francisco, Chicago
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